The World Cup may spell joy for the cricket fans in Pakistan but the 43-day event has hit the country's film industry hard as theatres are going empty, leaving their owners with dwindling earnings.
The cricket extravaganza has forced the film distributors and exhibitors to suspend all the new releases and cinema owners have been pushed to run old films.
"No one is really interested in going out for movies during the World Cup because the match timings generally clash with our prime shows like the six or nine o'clock shows so it is sensible business not to release new films," said Nadeem Mandviwalla, a cinema owner and distributor.
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