A Delhi-based car rental company has purchased a record number of 90 Mercedes Benz cars from the company dealer in Gurgaon on Monday. Rajiv Vij, managing director of the firm added that in 2008, we bought 70, they were all silver coloured, but this time we went for 90 C class cars.
"Today, almost 25% of our car rental revenues come from the luxury segment," he said, adding the company is now looking forward to build a fleet of limousines.
Vij said the purchase was made keeping in mind the rising demand for luxury vehicles in cities like Delhi, Gurgaon, Bombay, Chennai and Hyderabad. Gurgaon, however lags behind bigger cities like Delhi, which has around three times more buyers of the cars than in the millennium city.
Upcoming corporate hubs like Gurgaon remain promising markets for luxury cars, with Mercedes Benz alone selling more than a fifth of the company's total sales here. In Gurgaon, company is selling around 300-400 cars a year. The overall luxury segment currently constitute about 5% of the automobile market of the country.
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